Ullu Baraaye Farokht Nahi is a Pakistani drama television serial which revolves around the families of two landowning brothers. Its central character is Aasia, the youngest daughter of the elder brother, Yacoob. It has been airing on Hum TV since April 2013. The serial is directed by Kashif Nisar and written by Amna Mufti. It stars Noman Ijaz, Saba Qamar, Noman Masood, Irsa Ghazal, Sohail Ahmed and Yumna Zaidi.